Generic plans need support, however, from quite a few lower level strategies. It allows the organisation to explore the high-level options for meeting business requirements.
Through the broad differentiation generic strategy, Apple stands out in the market. Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. The focus of this phase is on the following: Step 2: Preliminary Options Analysis Having set the context and established a case for change, the next stage in the development of a business case focuses on the main options available for addressing the business need.
Market analysis and market research If you are going to do a market analysisstart with some research.
Defining the problem you are solving for your customers is far and away the most critical element of your business plan and crucial for your business success. Describes the governance and oversight structure for the investment. Step 3: Viable Options The objective of Step 3 is to identify the preferred option from the short list of viable options that answer the investment need and the case for change.
You could price at the high-end or low-end of the market to establish your positioning. About this Guide Background The catalyst for bringing more rigour to the development of business cases stems from a combination of several factors, including the Treasury Board Policy Suite Renewal and results outlined in Chapter 3 of the November Auditor General Report.
Step 4: Justification and Recommendation Nothing in the business case will be questioned or scrutinized more than the justification supporting the recommendation to adopt the preferred option.