Many people advocate for one idea or key point per slide. They were very powerful. If possible, try to break the cycle or at least look for more compelling variations. There's my dream house.
The appropriate balance you need to strike between story and reporting will be entirely driven by the context of your own presentation. This means presenting a maximum of 10 slides in a maximum 20 minutes at 30 point text size. We are wired for communicating through and learning from stories.
Your favorite sports team? Here are some of the worst or should we say best? The images on the right feel more genuine as though a snapshot was taken at a real meeting. Executives are not dumb. You don't have to go overboard, but including a particular sight or smell will go a long way in your audience's imaginative process.
At one point, he told a story of his dream home.