A McKinsey report on "The State of Fashion in " pointed to personalization as a key trend, especially among younger customers. Participants are asked to complete an online survey that determines how much their weight and fitness have fluctuated in the past year, and whether they have plans to lose weight, the Journal reported.
A better fit, will be a better business and once implemented, technology will solve all the problems of shopping. Customers though, appear to really embrace the technology, also in fashion. In many cases, retailers already have digitized 3D shapes of their apparel and could overlay those specifications with the body image of the consumer.
This kind of customization represents "a huge shift in the industry," says Sophie Marchessou, a partner at McKinsey who consults on retail brands.
It optimizes the time, instead of trying on different outfits. When scanners give you the measurements, they give you everything you need. See how a machine can do all that?
The project, managed by Select Research and backed by Innovate UK, will be undertaken for the first time in 17 years. The scanner extracts hundreds of images of the individual and the software automatically extracts thousands of measurements.
Other 3D body scanning companies include Styku, Me-Alit and mPort, which has rolled out 3D-scanning pods at shopping malls across Australia. Over measurements will be collected from each person taking part, measuring seven areas of the body — both arms, both legs, chest, pelvis and the abdomen in 3D — so it can similarly capture body volumes for retail clothing.