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Branding Positioning The strategy should align with your company's vision, branding efforts and product life cycle. To use the product strategy to proactively manage your product, you should review and adjust it on a regular basis — I recommend once a quarter as a rule of thumb.
However, the template also has interactive form fields throughout where you can enter information as you work through the checklist. Research other businesses in your niche, read case studies and success stories, research the market and keep an eye on the latest industry trends.
This also allows for you to operate in an agile manner even though you have a detailed plan to follow. They will not be expected to close sales, but will be expected to represent our products in a competitive atmosphere. A great strategy starts with a clear product plan, a vision, and a canvas that explains how customer and market forces shape the product's direction.
Use an example of a strategic marketing plan include product, promotion, price and place to define strategic planning of your product effectively.