Characteristics of exploratory research design

exploratory research example

Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling. Secondary information: Most often the best point to start research from is to study the previous research conducted in this area.

A group of 8 to 12 people works on addressing a topic introduced by the moderator and the researcher.

Characteristics of exploratory research design

Another example of exploratory research is a podcast survey template that can be used to collect feedback about the podcast consumption metrics both from existing listeners as well as other podcast listeners that are currently not subscribed to this channel. Exploratory designs offer qualitative data and provide better idea of a concept or crystallizes a problem as opposed to offering precise measurement or quantification. Design can extend experience or add strength to what is already known through previous research. Organisational problems can be carefully translated into research problems to find a solution. Business Importance: Unless the issue has a place in the industry or has business value, its study will be ineffective and worthless. A group of 8 to 12 people works on addressing a topic introduced by the moderator and the researcher. An interview with a subject matter expert can give you meaningful insights that a generalized public source. The design permits the measurement of differences or change in a variable from one period to another [i. Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. It includes research related to specific predictions, features or functions of person or group, the narration of facts, etc. For example you want to know the reason or traits related to his level performance among your sales managers. Like asking people to play the role of a retail customer arriving at a retain store.. Case Study Design Definition and Purpose A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehesive comparative inquiry. If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your interpretation of the findings can only apply to that particular case. The following methods are used for conducting exploratory research Survey of concerning literature Analysis of insights stimulating Definition of Descriptive Research By the term descriptive research, we mean a type of conclusive research study which is concerned with describing the characteristics of a particular individual or group.

It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic. Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them.

They provide insight but not definitive conclusions. Experimental research is often used where there is time priority in a causal relationship cause precedes effectthere is consistency in a causal relationship a cause will always lead to the same effectand the magnitude of the correlation is great.

exploratory research ppt

For example: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

The popularity of focus groups is because of their effectiveness and efficiency as well as because researchers or decision makers can themselves attend them and observe the response of the participants live.

exploratory research design ppt

However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the actual effect. Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.

Key Differences Between Exploratory and Descriptive Research The difference between exploratory and descriptive research can be drawn clearly on the following grounds: Research conducted for formulating a problem for more clear investigation is called exploratory research.

This information can be combined with other information to know if some specific behaviour change was triggered by a particular act like brand switching was caused due to exposure to a particular advertisement. Following are the main things that we are concerned with when using causal research: Manipulation: manipulation of the independent variable like price Measurement: Measuring the dependent variable like profit.

The overall design of the exploratory research should be flexible enough so that it provides an opportunity to consider various aspects of the problem.

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Features of Exploratory Research