Consumers have become more affluent and mobile, creating demands for ever more specialized goods and services from outlets in car-orientated locations. Simply a descriptive guide of the current retail landscape.
Communication Operating a retail business is undoubtedly a hard job, and managing internal communication is no exception.
Employees that stick around are subjected to an uninspiring work environment. If you are to offer a better consumer experience than online stores, employees need to draw upon their own experiences.
Retail companies have grown at an unprecedented scale and are increasingly becoming international corporations.
Traditional retail training methods are a bit like a George Lucas Star Wars prequel — Time-consuming, expensive and disappointing. So for example we will be looking at various theories that have developed for how and why retailers internationalise as well as how local, independent stores can beat the multinationals!
Secondly we will be looking at the relationships between marketing, retailing and consumers. In other words to what extent do we as individual consumers buy what we do because we are told to?
This causes a ripple effect, customers suffer and seasonal workers find themselves isolated from the regular team, who have to pick up the slack. Talk to us!