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Company Description Brief description of your company including the nature of your business and factors that will make your business a success. Now you must be a classic capitalist and ask yourself, "How can I turn a buck? Equity means ownership: when you sell equity to raise capital you are selling a portion of your company.
Once you've established the key assets and skills necessary to succeed in this business and have defined your distinct competitive advantage, you need to communicate them in a strategic form that will attract market share as well as defend it. While you may need to have a lengthy business description in some cases, it's our opinion that a short statement conveys the required information in a much more effective manner.
Some customers may not pay for 30 days or longer, which means the business needs a cash balance to operate. A positioning statement for a business plan doesn't have to be long or elaborate.
Clearly states the capital needed to start the business and to expand. This can be done in several ways, but most professional planners will delineate the feasible market by concentrating on product segmentation factors that may produce gaps within the market. Try to be as realistic as possible. Once you've described the business, you need to describe the products or services you intend to market.
A crucial part of the business plan, the summary will basically tell readers the history of your company, where it is today and what direction it is headed; this is where you sell other on the potential success of your business idea. Using conversion rates, market growth will continue to increase your market share during the period from early pioneers to early majority users, level off through late majority users, and decline with late users.
Suggestions for additional topics are welcome; email Constant Contact or Hal directly from his website: www.