We expect locals to account for at least 80 percent of business, visitors 15 percent and brew nuts 5 percent. The Hopstreet Brewery will periodically mention pub crawls in its advertisements and promote it at the brewpub. The Hopstreet Brewery will also participate in local events such as Oktoberfest and parades both before and after opening.
Locals will be accounting for most of the business, but brew nuts and visitors will make up a respectable proportion. They might try to undercut pricing or partake in interfering with possible Hopstreet Brewery consumers.
The Competition The Bottlecap has three direct competitors that are all centrally located near the U of O campus.
These signs will be located on highways 85 and 77, and other major roadways in the Charlotte area.
Possible risks The Hopstreet Brewery faces have been considered and are being planned for.