What type of people are your best customers? Quantitative market research can answer many business-critical questionsincluding: Is there a market for your products and services? This can be a more suitable form of qualitative market research if the topic of conversation is of a particularly personal or sensitive nature, allowing you to engage one-on-one without any outside influences.
Planning Research Unlike qualitative research, which is often used in the early stages of a project to examine the aspects such as the scope of a problem and potential solutions, quantitative research is used to develop concrete answers to well-defined questions.
Even socially, statistics are important - even when they may seem like they are not. The real skill for a focus group moderator is to remain unbiased throughout any conversation to ensure impartial, accurate answers from your chosen participants.
Introduction to Business Management: Statistics Course Description: Quantitative Methods of Business Research uses basic statistical methods and introduces the students to methods of quantitative analysis useful in their professional business and management activities. Analysing the results of your quantitative research Collecting data is just one part of the research task.
Focus groups and interviews are common methods used to collect qualitative data.
How are the needs of your target market changing? Qualitative research tends to be cheaper to carry out than quantitative market research as the need to recruit large volumes of participants or use extensive methods is not as great.