With the execution of this strategy, AirAsia was able to counter competitive entry, maintain the company's reputation as a product innovator, exploit new technology, and to protect overall market share David, In other words, AirAsia can expect to face stiff competition in time to come even though market participants understand that price war is destructive and thus will try to avoid any direct price competition.However, the consistent growth and the expanding route network of AirAsia over the years, indicates the bargaining power of buyers to be moderate. An in-depth analysis using a wide array of academic resources, relevant financial, legal and management resources and authorized websites, including face-to-face interviews were used to provide a more consequential comprehension on the varied business and international strategies that were implemented by AirAsia Berhad. The introduction of widely available low air fares in Southeast Asia greatly reduces the cost barrier to air travel and creates a competitive transport substitute for the ASEAN population. Eliminate defects. Additionally, it creates a platform to ensure the brand image of the group remains relevant through its website and varied social media networks. II — Statement of the Problem Finding a way to develop and to improve the capacity of the air Asia, and At 29 U. Communications Program Employee stock ownership. However, there is a strong degree of rivalry in this industry. To ensure the safety standards of all aircrafts are maintained. Enhance IT tools for marketing and IT functions.
A standard configuration has only seats. On 2 AprilMAL took to the skies with its first commercial flight as the national airline. Like all other LCCs, AirAsia also positions itself as an airline that provides short-route ferry for non-business and price-conscious business passengers as shown in Diagram 2.
Of late, projections by economists had placed Asia at the top of global economy growth charts in the coming years. Additionally, the international strategies that were implemented exhibit the foresight of the airline.
Technological Change i. AirAsia implemented flexible work rules and streamlined administrative functions which allowed employees to perform multiple roles.
Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. With in seven months of operation they all repaid all its debts.