White paper vs essay
In government[ edit ] The term white paper originated with the British governmentand many point to the Churchill White Paper of as the earliest well-known example under this name. This type is best used to generate leads at the top of the sales funnel, build mind shareor inform and persuade stakeholders, building trust and credibility in the subject.
White paper or whitepaper
These are essays of a kind, written for a purpose, that purpose is to identify trends and opportunities in a particular domain or sector, and possibly to set forth a proposal a policy, product, or strategy to address the opportunities. On the same note, you need to understand the level of expertise of your audience. Consider the following: If your white paper is based on a corporate audience, you need to talk about potential growth and cost effectiveness For an official government white paper, policy implications should be the focus Depending on the field of expertise, choose relevant technical details coupled with their descriptions. How do you create an eBook? A white paper is a document used to provide a solution to a certain problem. In comparison to white papers, eBooks are filled with illustrations and quick takeaways. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. B2B business-to-business white papers are often used to generate sales leads, establish thought leadership , make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors. Back up all claims with data: Not only do statistics allow designers to graphically call out important components of your white paper, but they lend additional authority to your argument. Two others are much less well established: A blue paper sets out technical specifications of a technology or item of equipment. The first form of white papers came as official government documents. Will you include a subtle call-to-action or a clear advertisement for your company? Follow a logical format: Start with a quick, informative intro that discusses methodology, then break up the main body of your copy into several sections or subheads. You can use white papers to bring up a relevant industry issue and then talk about how your products or services can offer the solution.
Several variations on the colour theme exist: The green paper is a proposal or consultative document rather than being authoritative or final.
How do you create a white paper? Pew Internet reportsand relevant peer reviewed literature e.
Check Google Analytics to see if you already have a high-performing piece of content on your site — then reformat that content into a white paper and redistribute.
Decreasing Sales. Feeling Stuck on Your Essay?
For example, if your audience is made up of people from your field of practice, then you can consider adding some technical jargon if the audience is mixed up, that is people from different fields, then you need to keep your paper as general as possible.
They may include graphs, diagrams or charts.
How long is a white paper
Pew Internet reports , and relevant peer reviewed literature e. The first thing to do is to profile your audience, and this is what you need to do: Understand your audience As we have mentioned earlier, the purpose of a white paper is to advocate for a certain position or provide a solution to a certain problem. How do you create an eBook? This should be supported by facts and figures. Try as much as possible to limit your analysis to a single paragraph. In comparison to white papers, eBooks are filled with illustrations and quick takeaways. Adopt the use of visual aids This is very important as they help the audience properly understand your arguments. Depending on the purpose of the white paper and your preference, you can either choose to place these visual aids within the text or add them in the appendix section. For example, if your audience is made up of people from your field of practice, then you can consider adding some technical jargon if the audience is mixed up, that is people from different fields, then you need to keep your paper as general as possible. The first form of white papers came as official government documents. Chelsey Church Chelsey Church is a senior writer and editor at Brafton. Make sure that the title has a relationship with the problem you are handling.
A white paper is like a report or essay.
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